Email Marketing

IT Workshop

2011-02-19T16:16:00.000-08:00

City Government (City Administration) Banda Aceh in cooperation with PT Telkom and the Agency for the Assessment and Development of Technology (BPPT), held a workshop for Information and Communication Technology Innovation, on Tuesday (25 / 1), in Building the IT Learning Center of Banda Aceh. The event was opened Deputy Mayor of Banda Aceh, Djamal Sa'aduddin Illiza SE, accompanied by Head of PT Telkom in Aceh, Muhammad Salmi.

Also present at the event, Director of Research and Technology Development Agency (BPPT), the Center, Dr. Hammam Riza Ir MSc. On that occasion, Hammam said he was confident the city of Banda Aceh city could become adopters of Information Technology (IT) best in the world, like the cities in Singapore, Tokyo in Japan, Hong Kong and Beijing in China, Seoul in South Korea, and San Francisco and New York in the United States.

According to him, there are several criteria that underlie the assessment of the city of Banda Aceh could become the best IT adopters. For example, call the Hammam, the availability of broadband or fiber-optic infrastructure, utilization of solar energy technology, wave, and geothermal, as well as free internet access facility provided by the government.

"We will help Pemko Banda Aceh create a master plan or map of the plan 10 years, and 10 years was not a long time. The city could become the city of Banda Aceh in Indonesia in the forefront of adopting technology quickly after the tsunami. Moreover, the phenomenon in Aceh are now readily available everywhere Wifi. It's not there in other cities, "said Hammam.

Meanwhile, Muhammad Salmi said, in 2010 there were 50 thousand people Internet users in the city of Banda Aceh. While subscribers only reached 20 thousand people. According to Telkom's head of Aceh, the number will increase again in 2011.

The Advantages of Email Marketing

2010-12-26T00:58:00.000-08:00

Advertising and marketing are expensive-especially for a small business just starting out. If you've come across email marketing, you might be wondering whether it's necessary or not. Research conducted in 2009 by the Direct Marketing Association (DMA) found that email outperforms all other forms of direct marketing. If that alone doesn't convince you that your company should be integrating email marketing programs into your marketing initiatives, then read below for more advantages of email marketing.

Email Marketing Has a Wide Reach

Can you think of one person who doesn't have an email address? It's pretty unlikely in this day and age. Because practically everyone has an email address, email marketing enables you to reach out quickly and easily to your entire customer (current and prospective) base.

Email Marketing is Proactive

Unlike taking out a billboard or an ad in a magazine, email marketing allows you to directly reach your customers without them stumbling upon your marketing campaigns. It goes straight to them, and it gives them the opportunity to contact you with a simple click of the mouse.

Email Marketing is Targeted

One of the coolest features of email marketing services is that you are able to segment your list by specific demographics, such as: age, location, gender, etc. When you ask for clients' email addresses, take some time to get a little bit more information. This way you can cater your messaging to the right demographic, unlike with other forms of advertising, where you are mass targeting as many potential clients as possible.

With segmenting, you can even run split tests on your email campaigns in order to get a better feel for your clients.

Email Marketing Lets You Engage with Your Customers

The goal of email marketing is to create a relationship with your customers so that they will, in turn, buy your products or services. Email marketing allows you to build these bonds and engage your customers by sending them eNewsletters on a regular basis and enabling them to easily reach out to you.

Email Marketing is Less Intrusive

Email marketing doesn't interrupt the daily lives of your customers. They are already checking their email messages before opening your email campaign. If you've crafted an eNewsletter with useful content and no spam, they will likely open it and engage with you without feeling violated.

Email Marketing is Inexpensive

Most forms of advertising and marketing require large up-front investments before you're able to see any results. If you're a small business, they can be fairly expensive. Email marketing, on the other hand, has a very low up-front cost. In fact, it only costs you around $20.00/month (or less) for 500 contacts.

Email Marketing is Effective

According to the DMA, in 2009 email marketing generated a return on investment of $43.62 for every dollar spent. You just don't see the same kind of results with other forms of marketing.

When executed expertly, email marketing allows you to build a relationship with your customers at a relatively low cost. Read reviews of popular email marketing services at www.Email-Marketing-Options.com.

About the Author

Darcie Duttweiler is a copywriter for http://www.ChooseWhat.com.

Using Animation in Your Email Marketing

2010-02-12T17:35:00.000-08:00

It's been said that creating an HTML-based email in 2009 is like developing a web page in 1999. It's sadly true; the coding is archaic and, compared to modern 2.0 functionally, the limitations are huge.

So when email marketers want to convey motion and visual direction they use animated GIFs. Prior to Flash, simple GIF animations were the order of the day. Nowadays the use of animated email is increasing. Why? Firstly, animated GIFs are well-supported by the major email clients and webmail interfaces, second, it helps marketers to stand out, and most importantly, they seem to work.

Stronger ROI

A recent A/B test by BlueFly found an animated email pulling in 12% more revenue than the non-animated equivalent. Likewise, a case study on Marketing Sherpa, Lake Champlain Chocolates experienced a sales increase of 49% at Christmas in relation to a campaign using animated GIFs compared with a campaign the previous year.

More Advantages

Firstly, marketers can use a relatively small amount of space to highlight multiple products, special offers, or calls-to-action, as well as increase click-through rates to hosted videos. Smart marketers can also use animation to encourage scrolling in exceptionally long (or horizontal) emails.

The Disadvantages

The most relevant compatibility issue is how animated emails render in Outlook 2007. That is, only the first frame of the animated GIFs is displayed. So you'll want to communicate your message in the first frame, just in case. You’ll also want to keep in mind that the size of the animated GIF (in kilobytes) can negatively affect the speed and order of which your images are displayed.

Animated Email Examples

With a solid understanding of your objectives and an experienced email designer you’ll be able to increase click-through and conversion rates using animation.

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Indiemark

Indiemark, The Email Marketing Agency.

Source: http://www.articlesbase.com/online-promotion-articles/using-animation-in-your-email-marketing-1356484.html

Hand Held Devices and Email Marketing

2009-07-22T16:00:00.000-07:00

by: Nick Singh

As we are all aware, technology is now very much a central part of our lives and it is imperative to get along with devices that can potentially change our lives and the way we do things. Mobile phones have transformed the way we communicate and interact with each other, and we now have the ability to say what we want, when we want, at very competitive rates. Apart from the obvious, there are many uses that a handheld device can offer. You can download apps (applications) that can read as a spirit level, or communicate with someone via video, which is a revolution in its self. However, many of us tend to stick to the basics, and are now getting used to taking email with us wherever we may go.

Many agencies have tried to monetise this as it is a great channel for Search Engine Marketing companies to take advantage of. With mobile devices such as the blackberry and the iPhone, it is easier than ever to communicate as the devices allow for better composition of messages. However, it is apartment that many Internet Marketing firms are still overloading emails with unnecessary images, which is even worse for mobile users that fail to display these objects easily. A huge percentage of business owners are using mobile phones to check their emails, but many are not taking advantage of this and falling behind the curve.

Marketing for mobile is much like the web design days of old where you would design a site, and test it on all platforms to make sure that it worked properly for all types of user. Mobile marketing is very similar. Marketers are being urged to cater for target audiences and make sure that they are presented with well formatted and easy to use content. If the growth of mobile web is anything to go by, the need for accurate data across this channel is now more important than ever before.

About The Author

Nick Singh is one of the top Strategic Internet Marketers in the UK and is the Senior Search Engine Marketer at Netcallidus Ltd, that has helped Numerous Business increase their profits Online.For further information, please visit http://www.netcallidus.com/

The author invites you to visit:
http://www.netcallidus.com/

Article Source:
http://www.articlecity.com/articles/marketing/article_4837.shtml